Social Marketing Education

What is Social Marketing?

Don't be confused. Social Marketing is not Facebook! Facebook is a tool for Social Marketing. Social Marketing has existed for thousands of years. If I bought a donkey from you and I tell all my friends about how great your donkeys are that is Social Marketing. Facebook, Twitter, and more are just conduits to Social Marketing.

What Social Marketing is Right for Me?

Social Marketing can fit for any business. Yes we said any. Don't take an online quiz that says it is not right for you. Sounds like the same "computers" that are making marketing decisions.

It depends on what you are trying to do. Are you trying to advertise your product directly to consumers in your niche? Are you trying to build credibility? Or are you just trying to grow a fan base for branding and overall marekting presence? We can help you answer these questions and find out what your best strategy for Social Media should be.

Advertising Directly to Your Product Market-

If you are looking to advertise to a specific group of people then Facebook might be right for you. Have a purse that women love generally from ages 35-57? Then this might be a great avenue for you. Although not as good as direct searches for people looking for your product like with Google, it can be profitable if done correctly.

Branding-

Facebook is a great branding opportunity to reach out to users in your area and customize campaigns to gather fans so when they are sharing your products it is being shared on a wide scale.

Their are a lot of social media products out there but their is not one size fits all. Call us so we can customize a social media branding campaign for you.

Viral Marketing-

Like we said Facebook is a tool for Social Marketing. Want to create something viral? We can help.

Take this example:

To get the word out about Breast Cancer a note was sent to a few groups of girls to post the color of the bra they were wearing. This escalated quickly and thousands of men were asking why all the girls were posting colors like "blue, pink, red, leopard, etc." The end result is that it was to raise awareness of Breast Cancer. Now that is viral. Is your brand?